Federal Law and FCC regulations limit what the City can do to attract companies since the City must maintain parity between Comcast and Ziply and potential other wireline cable television providers. For most companies, expanding into Redmond would require major financial investment which could be financially unfeasible. There can be negative consequences to overbuilding, and as cord-cutting increases, those potential downsides also increase. Verizon elected to overbuild Comcast in 2008 and Frontier purchased Verizon’s cable system in 2009. At the beginning of May 2020, Frontier's franchise transferred to Northwest Fiber, LLC, doing business as Ziply.